Navigating the digital maze
As consumers and businesspeople continue to adopt new technologies, steering a productive course across the digital marketing maze has become increasingly challenging.
But the fundamentals still apply—understand the target audience and communicate relevantly and respectfully. Provide value with each touch, whether you initiate that touch or the customer initiates the interaction.
After all, at some point, “digital marketing” as something somehow separate from “regular marketing” will disappear. Right now, though, the skillset of understanding and using the myriad of digital engagement vehicles remains relatively scarce as digital behaviors and attitudes change rapidly. Enter Nimble Strategies. With digital marketing and technology experience going back to 1995, Nimble Strategies is deeply steeped in developing digital marketing strategies and implementing those strategies.
This is not to say that we know everything about all digital engagement vehicles; we don’t, but we continue to embrace their potential by tracking the latest developments and then figuring out how those changes can be used to advance our clients.
Specific areas of digital marketing expertise includes:
Social media marketing
Much-hyped and rapidly changing, success in social media involves more than getting people to “like” or become “fans” of your company. It involves understanding the fundamentals of how technologies have exponentially magnified the power of “word-of-mouth” advice people share with each other about their experiences, wants and desires.
Having developed social media frameworks as well as specific campaigns and programs that incorporate paid, operated and earned dimensions of social media, Nimble Strategies brings major strengths and experience in figuring out when and how—and whether—to use and optimize Facebook, LinkedIn, Twitter, Google+, Pinterest, YouTube, blogs, and a host of other social media vehicles to engage prospective and existing customers.
Nimble Strategies also brings experience evaluating, selecting and using social media monitoring tools as well as scalable tools for social media engagement.
Because of the special technology expertise involved in deployment, NimbleStrategies focuses on mobile marketing strategy, then turns to experts (yours or ours) for implementation of specific mobile campaigns or programs. Mobile marketing services include apps, SMS (text messaging), MMS, plus mobile sites and banners.
Websites and microsites
While we offer deep expertise in user interface development, we are not technologists. As a result, with the exception of basic websites, we tap top-notch web development experts and then orchestrate the creation or revision of websites and microsites.
Online advertising (banners)
From contextual targeting to behavioral targeting and retargeting, search remarketing, DSPs, DMPs, ad servers, and ad networks, Nimble Strategies can help you navigate the acronym-filled world of paid online advertising. Depending on your needs and existing resources, Nimble Strategies can audit effectiveness and efficiency of current programs, assess “solution providers,” or develop, implement and optimize specific campaigns, including creative development of the banners.
Search engine marketing and optimization
Paid and organic search are unique disciplines. While best integrated into the rest of the marketing mix, the specialized nature of these disciplines means Nimble Strategies typically engages our network of specialists to develop search programs and support for specific campaigns.
Considered “old school,” email remains a potentially powerful engagement vehicle. Having developed countless email campaigns and used many email tools, Nimble Strategies can help you update your use of email as well as select and use technology tools to better integrate email communication with the rest of your marketing mix to cultivate consumers across the purchase path.